Entrepreneur

Entrepreneur Covers Management Introductory Level Direct and/or Benchmark
What is Entrepreneur? Entrepreneur is designed for classes in introduction to management, small business and retailing.  The simulation provides students the opportunity to experience many of the challenges faced by entrepreneurs in the real world. Students learn about basic management, operations, marketing and finance in the context of a retail clothing store.  The simulation and supporting materials are co-authored by Jerald Smith and Peggy Golden, both of Florida Atlantic University.  Entrepreneur is an excellent complement to traditional teaching methods, allowing students to apply business concepts in a dynamic, integrative environment. Experience the challenges and rewards of running a retail business The Case:  Groups of 2-4 students take the role of running the operations of a specialty retail clothing store for 12 quarters.  The new management team will choose a location and name for their store and then begin to manage the on-going operations.  As the simulation progresses, ethical, environmental, and management dilemmas will challenge students and stimulate class discussions.  As students continue in Entrepreneur they will appreciate the importance of accounting information provided by key financial statements (income statement, balance sheet, cash and inventory analyses), in addition to environmental reporting (including sales, pricing, and promotion reports). Decisions in Entrepreneur include: Start-up decisions:  Name, location, and funding for business Purchasing and inventory management Pricing, promotion and advertising Staffing and wages Behavioral elements presented in the form of up to 11 mini-cases or incidents to encourage class discussion on different business and management topics.Student performance can be compared on a number of performance metrics including an instructor-weighted balanced scorecard. All Interpretive simulations include a pre-simulation quiz and peer review. 

Interpretive Simulations - Entrepreneur - Smith & Golden - (Small Business Management, Retailing, Entrepreneurship)